Marketing

Marketing (M.Sc.)

This interdisciplinary Master’s degree program in Marketing (M.Sc.) provides in-depth knowledge in marketing, market research, data science and consumer psychology. With a focus on “Marketing Management”, “Marketing Research” and “Data Science”, the program optimally prepares students for current requirements in areas such as digital marketing, artificial intelligence, e-commerce and sustainability management. The international focus rounds off the course and opens up a wide range of career prospects.

What is the degree program about?

The Master in Marketing offers an interdisciplinary education with a strong focus on practical marketing methods and scientific approaches. The programme prepares students for future-oriented marketing tasks, such as social media marketing, the analysis of big data, the application of artificial intelligence and the use of digital technologies. International orientation and cooperation with leading companies such as Adidas and Porsche broaden career prospects.

Do you need help or more information?

Our Student Advice and Career Service (IBZ) is the central point of contact for all questions about studying and starting a degree programme. Our Student Service Centres and subject advisors support you in planning your studies.